We targeted motorcyclists with a package from Speedy Motorcycle Couriers. The package instantly captured the recipients’ attention given the name of the fake company. We surprised them as it looked as if it had endured a horrific motorcycle accident. Within the package, along with gravel and glass, was a letter detailing the key facts, prompts to ensure the riders safety and an offer to enroll them in a free motorcycle defensive driving course, along with a road code and a NZ$30 petrol voucher. The desired outcome was riders enrolling in the course and no road fatalities over the period.