Vodacom’s DSTV Mobile is a service that allows subscribers to stream movies straight to their cellphones. To demonstrate the fact that Vodacom DSTV Mobile subscribers can enjoy all their favourite movies just a little smaller, we made adverts that recreated famous movie scenes with little people as the main characters.We then sent out MMSs and created web banners that mimic the beginning of a movie to entice consumers to click the link that takes them to the website where they can view the adverts.

At the ends of each advert the consumers learnt how easy and affordable it is to watch movies on their cellphone with Vodacom DSTV Mobile and Vodacom saw a significant rise in the number of subscribers to the service.