The digital campaign for the new Mercedes-Benz GLA follows the overall idea "Always restless". It positions the GLA as a new impulse for an active, sporty and varied lifestyle.

We showcase the new GLA as the hero of a road trip. The actual vehicle will be presented as the story’s main protagonist.

On a microsite the users could explore the GLA-DNA in-depth. Scrolling revealed the content piece by piece. This kind of mosaic-storytelling involving cinemagraphs, parallax effects, videos, guided user interactions and image sequences ensured high suspense and kept the visitors at the edge of their seats.