Durex Love Capsule was launched to help to build brand awareness and to invite couples to experience not just sex, but great sex. A large installation, Durex Love Capsule was a place in which couples could have great time together in the inside, with great views. And was an installation promoting branding impossible to be unnoticed by the outside. Just before Carnival in Salvador, Durex launched the Durex Carnaval 2015. Buying 2 Durex products, people subscribed to a hotsite and received luck numbers. The more the products they bought, the more chances they had.

The Durex Love Capsule was place in music festivals, Carnaval parade and in the Big Brother reality show

Durex Love Sex is the best Brazilian case for a brand on Twitter ever. #Capsule Durex reached more than 11.8K of mentions and 4.8 million of impressions. In 1 year, brand awareness increase 128 BPS and brand consideration 166 BPS. Durex Love Sex made a buzz, with more than US$ 1 million in earned media.