Though Earth Hour manifestations are enjoyed and gaining popularity, many people in Romania don’t turn off the lights for an hour because they don’t understand it as a personal to do.

WWF asked us to come up with something engaging and interactive, which would reinforce through real experience Earth Hour’s message, act like a call to action for the relevant target and generate consistent feed-back from the public.

Eye-catching and engaging, PUNCH MACHINES are a very popular entertainment in Romanian fairs and arcade game halls.

The idea is to punch the ball hard and see how much better than others you are.

Therefore we took one and redesigned the regular ball into an oversized light bulb.

All messages and personal results on display were changed so as to invite people to join the ULTIMATE CLIMATE CHANGE COMBAT and become A WORLD CHAMPION.

EARTH HOUR PUNCH MACHINE proved itself a real hit experience. Many people were attracted into ad-hoc action.

An even greater number stopped by to watch and spread the word through phone calls and multimedia messages to friends. Many of them took pictures and enthusiastically posted them on their blogs.