Cannes Lions

EASY HOME IMPROVEMENT STORES

PROLAM Y&R, Santiago / CENCOSUD / 2009

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Situation: Indoor. House. Kids playing hide and seek. The kid who’s 'it' is at 'home base' just about to finish counting and start searching for the other players. Given there are practically no furniture in the house, once he finishes counting and opens his eyes, he finds everyone immediately since the players don’t have anywhere to hide.In this game, when someone is found we say 'Uno dos tres' instead of 'I found you'.In Chile, Easy is a very well-known chain of home improvement stores.

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