The campaign achieved a unique open rate of 43%, beating all previous records for our client. This was compounded by a strong click-through rate of 8% – an email performance significantly above industry standards. (Open rates typically range between 19-21% and the click-through average is 5.9%.)The campaign also solicited a valuable 997 requests for more information, which we can follow up.

But perhaps the most telling statistic is the increase in sales. Since the launch of our ECOnetic campaign, sales have risen by an unprecedented 88%.