Cannes Lions

EL GORDO DE LA PRIMITIVA LOTTERY

SHACKLETON, Madrid / LOTERIAS Y APUESTAS DEL ESTADO / 2012

Overview

Entries

Credits

Overview

Outcome

Since its launch:- Sales increased by more than 10.76% during the campaign periods. (Source SELAE)- The radio spots received a 'Premio Ondas' for best radio campaign and a gold Creative's Club award.

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12 items

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