Cannes Lions
RECOMMENDED, Arhus / DANISH DEFENCE / 2009
Overview
Entries
Credits
Execution
Both ads, posters, web banners, web page and guerilla stuff were centered around the idea that the Elite troops entrance examination is extremely tough – meaning YOU have to be extremely tough to get in.
On the web page you could take a test including different tests of strength.
Outcome
The number of appliers were achieved and the aspirants were more qualified than the year before.
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