In 2009 it was revealed that Red Bull Cola contained minute quantities of cocaine. The subsequent media storm resulted in this ‘natural cola’ being banned from several European countries (the fact was that being an all-natural cola it contained natural Coca leaf, but the quantity was so small that you’d need to drink over 5000 cans to get any kind of hit).To capitalise on the news story, engage our target and have a bit of fun, 6000 dummy cocaine wraps were left in the toilets of bars and clubs around the UK. Believing they’d found something else, people picked them up, only to discover the message ‘IT’S NOT COKE’ inside – rather than the expected gram of cocaine.