In order to boost the band’s popularity and the EP’s sale, we decided to mess with your favourite bands. Digitally. To do so, we used an already existing application, the Itunes screensaver, and add a twist. By creating 18 additional unfriendly covers with lines directly addressed to other bands, we hijacked the Itunes screensaver to talk trash to the other artists, turning it into a new media. All you had to do was to log on theparisians.com, download the extra covers for free, put them in your iTunes, and let your screensaver do the rest.

(100 words max)

It rapidly spread through social medias from the fans newsfeeds, shares, comments to blogs, websites, magazines and obviously screensavers. A lot of screensavers.In the end, we infiltrated the peaceful world of iTunes, which nobody had done before, had a very good feedback from the existing fans, gained new ones, increased both the band’s Facebook page and website traffic (+90% visitors and 25% of all downloaded the covers), and more importantly, sold a lot more EPs than first expected.