First, we developed a book-club-style experience with Gawker; “Netflix Documentary Club” that invited viewers to watch and debate documentaries.

Secondly, together with WIRED we launched “TV Got Better”, an immersive digital story, examining the evolution of modern television using Netflix’s assets.

Then, to heighten awareness of Season 2 of Netflix’ Orange is the New Black, we partnered with the New York Times on “Women Inmates”, a native content experience exploring the reality of being a female in prison.

Finally, we worked with luxury online retailer Gilt to create a customized flash sale, including Q&A, fashion-forward attire and video from OITNB.

The Netflix Documentary Club generated 1 million page views and 4,000 thoughtful viewer comments.

The Wired program, dubbed the ‘Snowfall of Native Advertising’ by Digiday, drove over 110 million earned impressions and 2x more time spent with the content, as compared with the Wired.com average.

The NYT native advertising effort outperformed page view expectations with more than 50% of all impressions coming from social and more than 60% from mobile. Most importantly, time spent with the native content rivalled benchmarks for top NYT editorial.

In addition to robust paid media exposure, the Gilt partnership drove over 30MM earned impressions.