We realized what keeps the series fresh, intriguing, and interesting are the idiosyncratic residents of Eureka. Our creative strategy was to take the next logical step in communicating the allure of Eureka, a chance to meet the people who power America’s smartest little town.

Season 3 of Eureka premiered to a 2.1 rating, nearly 20% higher than goal. Our Twitter character has now engaged more than 3,500 followers on Twitter and participated in more than 4,800 conversations. Eureka was the 3rd most-Tweeted topic on premiere night and became the 13th most-downloaded show on iTunes.

The Eureka SMS community grew from 500 to 5,000 in the weeks leading up to premiere night.