Greenpeace develops institutional actions, in order to show the brand strength and encourage people to join the environmental causes that Greenpeace fights for. The “Plants” shows, the fight of nature against the actions of humankind. commercial shows that in hostile environments nature never surrendering and resistis bravely to survive.

The medium and the message were totally integrated - the telephone pole as medium and the message characterised as the tree trunk, reflecting and awakening the public's attention to the problem immediately and realistically.

Our concept and efforts, executed in a unique fashion, sensitised the population, impacting people in carefully selected parts of the city and bringing awareness into their daily lives of a serious problem that affects us all