The goal of the Alliance for Climate Protection is to construct a movement that creates the political will to solve the climate crisis.Our assignment was to create a positive call-to-action for Al Gore’s efforts in stopping the climate crisis.

Inspiration for the assignment came from America’s founding document, in which “We the People” faced a shared peril and contracted for a new, shared future.Since the audience is everyone, we flipped the “m” in the word ME to make a bigger, more inclusive idea: WE. The logo states exactly who owns the responsibility for solving the problem: all of us.

Since the launch of the campaign more than two million people have joined the effort. And, over a quarter million people signed a petition calling for a global climate treaty.