Branded Entertainment in Colombia is beginning to search new ways to communicate marketing messages. Traditional media dominated the market, but slowly, new ideas to engage the audience are beginning to stand out. Currently Colombia does not have many restrictions in this field.

Wireless- network (Wi Fi) located in the trees of the mayor parks in the city (sponsored by EPM) to download virtual copies of literary works for free that are available in the EPM library, telling people that is not necessary to cut down a tree to make a book.

By doing this we achieve 81.540 loggins in the network and 12.687 onlinebooks were read.

In addition, in social network the impact was huge.

We created a Facebook Fan page, Letter Tree.

We created the Twitter hashtag #LetterTree with 1.687 mentions.

People checked in the FouSquare 1.987 times