In this case, we created a new media: the Mobile Wifi, a media that uses street sellers who are constantly moving around the city, to let people know UNE’s mobile Wi-Fi.

The brand had a higher exposition thanks to the posters placed on the mobile sellers, and to the Wifi placed on each of them. This mobile sellers where located in places where a lot of people walk by every day, so it wasn’t necessary to make an additional investment on media. All this people who had contact with the product, generated a lot of positive noise for the product and the brand...

In one week, 50% of the people that interacted with the vendors or were just nearby had a real experience with an UNE 4G MIFI device.

The brand achieved greater exposure thanks to the posters carried by the street vendors and even the real MIFI 4G device was on display at all times. Additionally, streets with heavy foot traffic were chosen to reach as many people as possible without needing to increase the media spend.

During the month of the campaign, the sales goal was exceeded, with a result of 111% in sales.