Rural Colombians don’t have any type of access to technology in their daily lives, so to introduce our new solar energy program we had to let them know what solar energy is about, integrate it into their lives and let them see the benefits of it in their daily routine.

To do this we used one of the most symbolic elements of our culture: the traditional Colombian hat, and integrated it with existing solar technology and found a new way to illuminate their lives.

We created Sun Hats, solar powered hats that charge during the day with sunlight while they work and at night turn into flashlights that light their way and their home.

Sun hats respected the design of a traditional Colombian hat, including its original materials, but we added solar panels to the sides that charge throughout the day and connects with a Led Light (12 Lumens) that lights up by the switch at the top of the hat. For every 4 hours of charge it has 2 hours of use. 

Sun hats is completely finished and has already been given to 10 communities as their first contact with this type of technology while we manage to reach them with our solar energy program that can take up 6 to 12 months to get there.

By giving these communities access to solar energy we brought them closer to technology and introduced to them a new way to light up their lives and homes, giving them more time, seeing that after the sun went down, their day ended or was limited by having no access to power energy.

We managed to reach communities that had had no prior contact with our brand, with a message that was clear and easy to understand: we will not only bring solar energy to them but we also care about their well-being and quality of life.

This way, when we fully present our new solar energy program they will already know who we are.