Cannes Lions
PLAYDIS, Berlin / MERCEDES BENZ / 2022
Overview
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The music gives rhythm to the movements with its 6/4 time signature groove, supporting the shiny, heavenly images with cymbals, strings and celeste while British vocalist Louise Golbey sings a soulful lullaby about love. We know already that the car is high tech & new so we don’t need an electronic tune or modern film score. What we want is to feel something. So what we have tried to do is to make this an emotional experience that is both modern, nostalgic, surprising, trusted, contrasting and immersive.
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