Establish a dynamic, innovative and global discussion forum where Ericsson have the opportunity to act as an enabler of bringing people together with the focus of finding solutions to the global challenges.

Miami was chosen as the city for this event since its is the natural connection between two core markets for Ericsson, North America and South America. In order to be as true to the essence of the destination as possible we placed the event structure right on the beach. This gave an interesting mix between the vastness of the ocean and the intensity the city.

One of nature’s most essential shapes, the hexagon, was chosen to represent the concept of “networking.” The hexagonal shape is strong and interconnected, each side depending on the others, a symbolic form consistent with the brand values of Ericsson.

We created a contemporary amphitheater in the shape of a hexagon to serve as an inspiring meeting space, at once representing the unity of the participants, and creating a venue for intriguing conversation.

The all-white 400 square meter bespoke Hexagon, with the towering height of 9 meters, become the talk of the town and clearly added to the notion that Ericsson was doing a unique and important event in city.

Perception of Ericsson as a potential partner target: 70% Result: 100%

Customer overall Event experience: target 93% Result: 98%

Investment time well spent by client/partner: target: 80% Result: 95%