Cannes Lions

'Eternal Love' -Film

PASSION AGENCY CASSIUS, Helsinki / INSTRU OPTIIKKA / 2017

Film
Film
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Overview

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Credits

OVERVIEW

Description

Eternal Love is a story of an old couple (about 80-years of age), where the husband buys eyeglasses for himself and his wife (2 for the price of 1) as a Valentine's Day surprise. Wife is happy of the gift and can now see bright and clear.

She can also see her husband with new eyes and notices how wrinkled and old he looks. The wife decides on the spot that this is not good and packs her suitcase and leaves out of the door. The husband stays and tries contently his sunglasses which are also new. Happy end?

Execution

The role of casting played an important role due to the fact that we were making a 'silent' film. The ability to mimic every different feelings, was in high priority in casting.

We wanted create some unspoken comical chemistry between a couple who has been together for centuries. Sometimes the best acting comes from a very subtle delivery, which our cast nailed perfectly creating some hilarious anti Valentine's Day moment.

Similar Campaigns

12 items

OPTICAL SERVICES

TBWA\PHS, Helsinki

OPTICAL SERVICES

2012, INSTRU OPTIIKKA

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