Cannes Lions

EUROJACKPOT

SERVICEPLAN, Munchen / WESTDEUTSCHE LOTTERIE / 2014

Awards:

2 Shortlisted Cannes Lions
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Description

German people who play the Eurojackpot often choose numbers that are connected to important happenings in their lives.

Imagine how faithful and fair it would be if someone who wasn't lucky, won the lottery because of his 'unlucky numbers' that turned into 'lucky numbers'.

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12 items

Shortlisted Eurobest
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2018, WESTDEUTSCHE LOTTERIE

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