The strict communication restrictions for gambling in Germany don't allow any communication that is focused on concrete or exaggerated winnings. How can a Poster Campaign talk about the attraction of gambling in a playful, without saying it explicitely?

Six lucky numbers can not only change your life. It's already fun and playful to detect them!

In North Rhine Westfalia the online sale of lottery tickets increased 7% within the first 2013 quarter. The increase split into 74% regular lottery players, who bought more tickets and 26% new customers, who don't play normally.