Transport for London tasked us with reducing the number of driving offences amongst 17-25 year old males, by persuading them that driving illegally represented a serious threat to their independence. We combined an HD shoot and CGI mapping techniques to produce a series of high-octane ads featuring illegal driving behaviours being perpetrated by cars that initially appeared to be real. However, each ad had a twist in the tail with a wholly unexpected climax being reinforced by the unifying end line, ‘Lose your licence and you’re just a kid again.’