Cannes Lions

Macmillan - Whatever It Takes

ICONOCLAST, London / MACMILLAN / 2021

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Execution

The focus was portraiture, intimacy and human emotion with a hint of subtle poetry. I shot handheld to make it more tactile and intimate. I never wanted to leave the faces of our cast. To create an intensity but not force it. I worked very closely with the cast, running takes over and overusing a myriad of devices to put them in the scenes, and making sure they accessed genuine emotion within their psyche.

Similar Campaigns

12 items

1 Cannes Lions Award
Macmillan - Whatever It Takes

MACMILLAN CANCER SUPPORT, London

Macmillan - Whatever It Takes

2021, MACMILLAN

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