Did you ever sit on a plane and asked yourself: Who are all those people around me? Where is this guy flying to and who is waiting for her? Traveling is about more than just getting from A to B. It’s about people and their stories. They travel for all kinds of reasons: big decisions, small moments, for love, or to get over it. No matter how different their worlds might be, one thing, they all have in common: They said Yes to something. With our film “Every story starts with a Yes”, we wanted to capture the value beyond flying and open a new chapter for German Aviation Brand Lufthansa.

The overall piece is driven by the spirit to craft something extraordinary, yet deeply human and relatable. Different lense sets are giving each story its own individual touch. The film alternates between black and white and color, between perfectly lit scenes and flickering light. Long sequences are allowing the viewers to immerse themselves deeply into the individual stories. We wanted to separate their world inside the aircraft and their imagination of the people they observe there by choosing two different aspect ratios. 16:9 on the plane and a more boxed 4:3 dreamlike world for their imagination. We chose various lens sets and color grading techniques to differentiate the stories and give each of them a unique feel.

“Every story starts with a Yes” captures the essence of traveling. Our film emphasizes the cosmopolitanism that the brand Lufthansa stands for – by telling genuine stories that resonate with people. Showing that “Yes” is more than just an answer – it's a mindset, a lifestyle approach. What’s your story? What will you say yes to? With our film, we inspire people to open new chapters to their own personal storyline. The film reached more than 1,3 Mio. views and over 2,8 Mio. impressions.