We took the main avenue in the country: we installed jogging machines in the street, where people can exercise and train and also, live the experience of being a runner and be able do it in the middle of the city.

That action generated huge media coverage: TV channels, radio and press covered the news, originating more than 2.8 millions in contacts, with no cost.

Entel managed its goal: it has settled has the brand with higher association with the Santiago Marathon, increasing his event associated top of mind in 250% in general public and in 650% among the runners world. And 30% more mentions over the historic event sponsor.