The intention is to make news of a topic that only a few speak, so we can save more children.

The topic chosen was terrorism, because this is the most talked about issue and the one that generates the most fear, but the truth is that domestic violence generates a greater number of deaths per year (1 every 5 minutes in the world - more than 80,000 per year approx) and terrorism causes 40,000 deaths per year approx.

The online video was launched on April 29, 2017, and was a success, because we managed to place domestic violence in the news conference.

We use the video and press campaign in our website and facebook page. All at the same time.

During the last week of April, domestic violence became a real notice, surpassing issues that were more commonly relevant to people.

Website visits increased by 23%.

Donations increased 5% during the last week of April.