Cannes Lions
OGILVYONE WORLDWIDE, Frankfurt / THALYS INTERNATIONAL / 2005
Overview
Entries
Credits
Description
As the mailing´s cover sleeve is removed, a small cord activates a camera. When the box is opened, the camera flashes and a 'star photo is taken.
Outcome
Of the 250 recipient travel agencies, 64.5% responded to the mailing.
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5 items