We recommended that Thalys give away a seat for life on their train service and then we created a campaign around the idea of musical chairs. First of all we launched musical chairs as an online flash game. One hundred players were then chosen and transported for free to Brussels to play musical chairs for real. The grand winner won a seat for life and dozens of other smaller prizes were given out.

Over two weeks we had 40,000 shares on social media and gained 60,000 new email addresses (from registration for the competition) for the Thalys database.