A modern version of the famous Brother Grimm fable, 'The Hare and Hedgehog' (English version Hare and Turtle). The fable communicated the many advantages of travelling with Thalys to business travellers in a charming way and ended the misconception that travelling by plane or car is faster.

15% response rate and all recipients returned the questionnaire – a healthy base for further communication.The mailing was finalist at the New York Festival 2003 and won silver at the John Caples Award 2003 and bronze at the Echo Award 2003.