Cannes Lions
OGILVYONE WORLDWIDE, Frankfurt / THALYS INTERNATIONAL / 2003
Overview
Entries
Credits
Description
The campaign used famous Paris landmarks, e.g. the Mona Lisa, combined with benefit-orientated headlines.
The visual was used in different ways. The headlines were adapted accordingly: For example for the Info Screen a link was established relating to the following weather forecast.
Outcome
44% increase in awareness plus the number of calls at the call centre and the visits to the homepage increased noticeably.
Similar Campaigns
5 items