For that reason WWF and LatinStock came together to create the first collection of images taken entirely by animals and whose proceeds will go to protecting endangered species.Two organizations, experts in their respective sectors, propose a whole new way to connect with nature by creating Animal Copyrights.The communications professionals that use image Banks on a regular basis, as well as users who are concerned with protecting the environment, found themselves as the target audience for Animal Copyrights.Animal Copyrights was as important to WWF as it was to LatinStock, as a way of discovering new target audiences as opposed to their habitual.

The campaign was launched on March 21, 2015 and since then the Animal Copyrights image collection has been available for purchase on LatinStock’s digital platform.

A few days later we sent an email to their users, as well as to WWF members, inviting them to take part in the Animal Copyrights initiative.

In the same month as the launch, we released a series of online films on YouTube and we created a dedicated Instagram account. Both WWF and LatinStock promoted the campaign on their social networks as well through digital media

As a result of the campaign, LatinStock’s website experienced a 300% increase in traffic, receiving a media attention and generating awareness of animal rights. The proceeds from the photo collection continue to grow, taking into account that the campaign is still in progress. Since the launch of the campaign, the number of WWF members has increased by 10%.

The campaign received more tan 1 million media impressions during the first months of the launch. The CPM was less tan 0.05 cents. LatinStock sold 1,356 photos, and as a result, WWF is going to expand the collection to include more animals. It was shared more than 500,000 times on social networks. We obtained 200,000 impressions on Twitter and the campaign was featured on national news outlets as well as Spain’s principal newspapers.