Office workers almost never read their company newsletters even though it’s an important communication tool that shares information and keeps everyone on the same page.

We wanted to re-design the covers of our newsletters to gain more attention from our employees.

We associated the theme with printing technology. For example, we associated “World Animal Day” with “temperature-sensitive printing”. We used a gimmick that the answer is appeared when people touch the paper. So that readers will be able to know the answer which animals are hidden if they touch the paper. It shows the interactions with animals. Another example is that “The ascent of Mt. Fuji” and ”photochromic processing”. We used a gimmick that the answer is appeared when the paper exposed to sunrise. It based on sun worship in Japan, Japanese people view sunrise as good luck.