Spikes Asia

Mottainai MOVIE

DENTSU INC., Osaka / DENTSU / 2019

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Case Film

Overview

Entries

Credits

Overview

Background

Dentsu is a notorious advertising company. So, in order to get a good reputation even a little, we launched a ground-breaking and an earth-friendly project.

Idea

Free Video Footage Site of Deleted Scenes.

Strategy

Did you know? In the process of making TV commercials or promotional video, a lot of deleted scenes and unreleased footages are created that no one can see, unfortunately. Therefore, we are going to take actions for those footages.

We created a concept movie introducing our idea, We remake and edit unused movie files as free footage, that you can download. You can use them for your production freely, even for commercial purposes like TV commercials or Music Videos.

Execution

• Implementation・・・Twitter / Special website (=Free Video Footage Site of Deleted Scenes)

• Scale・・・Publish 29 free videos on the site

Outcome

For announcements, we posted concept movies and sample movies on Twitter. As a result of buzzing, we confirmed the inflow of users to the special website (=Free Video Footage Site of Deleted Scenes). Succeeded in raising the company's reputation.

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