Spikes Asia
DENTSU INC., Osaka / DENTSU / 2019
Overview
Entries
Credits
Background
Dentsu is a notorious advertising company. So, in order to get a good reputation even a little, we launched a ground-breaking and an earth-friendly project.
Idea
Free Video Footage Site of Deleted Scenes.
Strategy
Did you know? In the process of making TV commercials or promotional video, a lot of deleted scenes and unreleased footages are created that no one can see, unfortunately. Therefore, we are going to take actions for those footages.
We created a concept movie introducing our idea, We remake and edit unused movie files as free footage, that you can download. You can use them for your production freely, even for commercial purposes like TV commercials or Music Videos.
Execution
• Implementation・・・Twitter / Special website (=Free Video Footage Site of Deleted Scenes)
• Scale・・・Publish 29 free videos on the site
Outcome
For announcements, we posted concept movies and sample movies on Twitter. As a result of buzzing, we confirmed the inflow of users to the special website (=Free Video Footage Site of Deleted Scenes). Succeeded in raising the company's reputation.
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