Cannes Lions

FABRIC WHITENER

OGILVY & MATHER, Mumbai / PIDILITE INDUSTRIES / 2004

Film

Overview

Entries

Credits

Overview

Description

A woman is flaunting her new fabric whitener to her friend. The bottle falls and a drop spills into the lake. A Guru in a yellowish gown takes a dip in the stream, and comes out astounding white. His disciples think it’s his magic. Super: Just one drop is enough.

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12 items

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