The target audience was male and female house owners between 20 to 40 years old. The adverts were broadcasted nationally.

This project was created to communicate the main benefit of Febreeze, the best odor eliminator that works immediately without hiding odors.

To solve this brief we appealed to a basic human instinct: to hold the breath to not smell a bad odor. We told our narrators to take a single breath to tell a story, that thanks to the fast action of our product, they were meant to last no more than a breath like the bad odors with Febreeze.