Cannes Lions

FIAT BRAVO

LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2013

Awards:

1 Shortlisted Cannes Lions
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

The commercial shows people putting themselves in risky situations, but being protected by somebody off-screen shouting a warning. As the situation becomes riskier, the warning becomes more intense and speeds up until the person stops. This is exactly how the Fiat Bravo rear sensor works.

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