Cannes Lions

FIAT DUALOGIC

GIOVANNI+DRAFTFCB, Rio De Janeiro / FIAT GROUP / 2009

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The piece presents the new Stilo Dualogic and its key benefit: The Dualogic transmission, which enables the driver to choose between driving the car manually or automatically. The concept depicts this attribute with the devil and angel, by referring to the sportiveness and comfort provided by the transmission. The bidimensional mailing presents the concept in a funny way, inviting the reader to open the material by the comfort or sportiveness side, “as your head tells you to do”. It also included 2 letters and 2 leaflet front pages (one for each envelope side) with the own characters’ scripts.

Similar Campaigns

12 items

Renault - Twingo Loves Shakira

PUBLICIS CONSEIL, Paris

Renault - Twingo Loves Shakira

2023, RENAULT

(opens in a new tab)