Cannes Lions
GIOVANNI+DRAFTFCB, Rio De Janeiro / FIAT GROUP / 2009
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Execution
The piece presents the new Stilo Dualogic and its key benefit: The Dualogic transmission, which enables the driver to choose between driving the car manually or automatically. The concept depicts this attribute with the devil and angel, by referring to the sportiveness and comfort provided by the transmission. The bidimensional mailing presents the concept in a funny way, inviting the reader to open the material by the comfort or sportiveness side, “as your head tells you to do”. It also included 2 letters and 2 leaflet front pages (one for each envelope side) with the own characters’ scripts.
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