Cannes Lions

FIAT STRADA

LEO BURNETT, Sao Paulo / FIAT GROUP / 2003

Film
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Description

"The film starts showing the Strada Adventure totally clean driving through a perfect track: smooth asphalt. Suddenly, a scared youngman wakes up, as if he was having a nightmare. He looks through the window and seems happy: his Strada Adventure completely dirty of mud, parked on a hill."

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