Under the concept "If fantasy never existed", we asked ourselves what happens when we take out the fantasy elements of some of the stories we know. We take popular stories, films and cartoons in order to experiment with this idea.

We managed to generate talk value about this fun, powerful and unexpected action, and a surprising media coverage including important reviews in several newspapers and specialized magazines.

Jaws 30th anniversary event sold out.The fact that the flavored sunscreen lotions were used at the beach for an entire week, also made us reach more people and generate more awareness