Cannes Lions
FALLON, Minneapolis / SCI-FI CHANNEL / 2008
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Fallon interactive, working with SCI-FI and B-Reel, identified some of the best CGI artists in the world. The artists were commissioned to create their own visions of scenes from the new series Tin Man, a re-imagination of the Wizard of Oz. This artwork was stitched together to form a seamless, otherworldly zoom-through experience, rich with additional content about the show. Over 1 million people visited the website, which won FWA’s Site of the Day award. SCI-FI was the #1 cable network in primetime for all three nights. The show was the highest-rated miniseries in the history of the SCI-FI channel.
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