Cannes Lions
METHOD STUDIOS, Santa Monica / JUSTIN TIMBERLAKE / 2018
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In this music video, set in the near future, Justin Timberlake plays a tech honcho set to show off his new AI creation to an eager crowd. A sleek robot emerges on stage as Timberlake starts his product demo – and soon the robot treats the audience to an epic dance show, mimicking Timberlake’s offstage movements. By the end of the video, the line between inventor and invention has delightfully blurred.
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