Quantitative: • New clients: 132%/objective• New funds current clients: 157%/objective• over 14.000 YouTube views (409%/objective) • CTR emailing: 7,5% (530%/objective)• 7.738 dowloads (168%/objective)Qualitative:- The main economy newspapers in Spain (Expansión) dedicated a full page with the headline: Banco Gallego reinvented finance advertising” It was also object of other comments: - Using in a conscious way, a true fact from the past, independent and relevant, to associate it with a commercial message and empower the notoriety- A new step diluting the boundaries between reality and fiction - Integrating product and campaign in a unique name: Lopetegui deposit