3,604 small business owner leads from DM and supporting online channels. Together the direct mail and online advertising delivered 500% uplift against the desired campaign response target (3,604 actual V 600 target). DM leads were 117% of target - those directly attributed to coupon and phone responses, but this figure excludes landing page traffic which was considerable.Conversion rates are unavailable from Barclaycard Payment Acceptance and cannot be directly attributed to any specific campaign (a back-end results problem being rectified for future campaigns).