Cannes Lions

FINGERS

WMcCANN, Sao Paulo / CHEVROLET / 2013

Case Film

Overview

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Overview

Description

The film tells the stories of 4 fingers that suffer a lot:one belonging to an artist which is always dirty; another one to a joiner, that has been cut off; the finger of a romantic singer who is obliged to form a heart at the end of all songs, and, finally, the most unfortunate of all of them: the finger of a proctologist.

But here is the day they will be rewarded for all their misery: now, with Chevrolet Onix which offers MyLink System, a complete entertainment system in a 7-inch touchscreen, these fingers will be able to choose between music, videos and many other features. After so much pain, these poor fingers will finally have fun.

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