“Somewhere” is a biographical spot that traces American football player LaDainian Tomlinson’s journey from high school player in Texas to pro-footballer and 2006 NFL MVP. The spot builds narrative connections between the Vizio and the LT story and features LT’s family, friends, former coaches and teammates. The Vizio LT campaign helped Vizio build brand awareness in 2007 from 18% to over 50% during which time Vizio went from being the #15 to the #1 brand in the US - an unprecedented rise for a US consumer electronics company. Vizio is now America's fastest growing HDTV company with growth in 2007 of 250%.