This latest social initiative for Vizio Ultra HD is as captivating as the Tv's themselves. Three online videos, dubbed "Slam Dunk Poetry," present VIZIO's pitchman, Blake Griffin, in a whole new light. In each video, Blake rhapsodizes about the little things that make up the beauty of basketball, in a profound and humorous way. Through his eloquent prose and stoic performance, we get to witness the beauty in everything. This includes Blake's tearaway pants, his mouth guard, and even the bobblehead made in his very own likeness. Shot beautifully in an underground space, these performances show us a side of Blake and a side of VIZIO that we haven't seen before.