Augmented reality put boxes in customers' hands instantly.PriorityMail.com users just print a special eagle icon and hold it in front of their webcam to launch the Virtual Box Simulator. Once triggered, they can interact with 3D images of each box projected on top of the webcam's feed. Then they can hold up the real item they want to ship and see how it compares to the virtual boxes.

Controls within the interface let users manipulate the boxes and try different sizes, until they find a box that fits their shipment perfectly. No measuring. No math.

To date, users have checked the Priority Mail Virtual Box Simulator more than 150,000 times. Requests for shipping supplies were up 27 percent in the first few months after launch and Priority Mail revenues increased more than 7 percent over last year’s numbers.Noteworthy for its simplicity and utility, the application earned press coverage in publications from the Wall Street Journal, Creativity, Time and Fast Company.