To accomplish this, team members were sent to streets around vaccination units. Pretending to be employees from a perfume shop, they offered scent samples of what appeared to be a new perfume brand.

However, when people tried the new fragrance, surprise: they couldn’t smell anything.Curious, they looked at the sample flask and read the following message:“Did that remind you how bad it is to have the flu and not be able to smell anything?”

The final motivating action was essential to Unimed reaching a 247% increase in vaccinations when compared to the year before. Furthermore, the good-humoured and effective strategy enjoyed widespread attention on the web, including blogs and twitters.